Dale Malpass

Background, Coaching, Training & Marketing Experience

• Coaching and Mentoring
• Training and Course Development
• Content Creation and Book Coaching
• Strategic Marketing and Branding
• Personal Development and Transformation
• AI-Assisted Content Creation and Problem-Solving

As the creator of The Healing Book Project, Dale supports women in writing nonfiction books and building their personal brands through inspiring content. She is also a highly regarded course creator on Udemy, where her courses on writing nonfiction books and writing to heal have reached over 23,000 students since 2012.
Her authorship extends to multiple books, including “Plan Your Nonfiction Book” and “Writing To Heal”. Her expertise in book coaching has helped numerous authors successfully publish their work, with titles such as “Motivation”, “Rebirth, The Phoenix Rising”, “Wall Of Shame”, and “Unmasked – The Coaches Guide to Imposter Syndrome”.
Dale has embraced the power of AI tools to enhance her teaching and content creation processes. She skillfully integrates ChatGPT, Claude, and Midjourney into her workflow, leveraging these cutting-edge technologies to provide solutions for her clients. This integration of AI tools allows Dale to offer unique insights, streamline content creation, and develop creative problem-solving strategies.
As a certified ILM Level 7 executive coach, Dale brings a wealth of knowledge and experience to her coaching practice. She excels at helping clients build confidence and develop strategic plans for their life and business. Her coaching approach integrates everything she has learned and experienced to create transformative experiences for her clients.
Dale’s strong background in marketing has led her to spearhead strategic initiatives for various organisations. Notably, at Axiom Manufacturing Services, she played a key role in growing the business from £16.4m to £40m. Her expertise in digital marketing, content creation, and brand development makes her a valuable asset to businesses looking to enhance their market presence.
Based in Spain, Dale works with clients internationally, delivering training and coaching sessions remotely and face-to-face. She adeptly adapts her approach to suit the needs of her diverse clientele, working effectively with individuals and teams from various backgrounds.
A lifelong learner, Dale continuously expands her knowledge and skills. She holds an MBA from the University of Glamorgan, is an INLPTA-certified NLP Practitioner, and has an ILM Level 7 Executive Coaching Certificate. Her commitment to personal and professional development is reflected in her ongoing studies in areas such as naturopathic nutrition and creative writing.
Dale’s unique combination of coaching, training, writing, and marketing skills allows her to offer a holistic approach to personal and professional development. Whether working with individuals on their journey to transformation or helping businesses develop effective marketing strategies, Dale brings enthusiasm, creativity, and a wealth of experience to every project she undertakes.

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Approach & Benefits

Dale’s approach is rooted in understanding her client’s unique values, capabilities, and learning styles. By gaining deep insight into each individual, she tailors her methods to bring out the best in her clients and build their confidence for future challenges. Dale leads by inspiring others to believe in themselves, unlocking their potential for personal and professional growth.
The benefits of Dale’s approach include:

• Personalised Development: Customising strategies based on individual values, strengths, and learning preferences for maximum impact.
• Confidence Building: Empowering clients to overcome self-doubt and embrace their capabilities, leading to improved performance and satisfaction.
• Inspirational Leadership: Motivating clients to set ambitious goals and believe in their ability to achieve them.
• Holistic Growth: Addressing both personal and professional aspects of development for well-rounded success.
• Adaptive Learning: Utilising flexible coaching techniques that evolve with the client’s progress and changing needs.
• Self-Discovery: Guiding clients through a journey of self-awareness, helping them uncover hidden talents and passions.
• Future Preparedness: Equipping clients with the tools and mindset to face upcoming challenges with resilience and creativity.
• Transformative Writing: Leveraging the power of writing as a tool for reflection, clarity, and personal transformation.ng his clients with a sounding board to develop their potential.
• Uses behavioural, career, intercultural preference profiling as an approach to Emotional Intelligence and Communication..

Selected Testimonials

““Dale acted as a catalyst that kept me going when it got tough! Writing a book is a personal journey of breaking through a number of limiting beliefs that can give a new author many difficult days and nights of self-doubt. Dale provided constant cheerleader support, encouragement and structure.I would highly recommend her to any new budding authors.” – Andro Donovan YPO Forum Facilitator (CFF) Author, Speaker.

“I have been blessed to have Dale working alongside me on a high visibility, senior-level programme. Her energy and enthusiasm are infectious, stimulating creativity and positivity in others. She is an individual with a seemingly inexhaustible capacity for turning out the goods – and what she produces is remarkable in both quality and quantity. I would happily recommend Dale to anyone – you will not be disappointed.” Judi Williams Managing Director, Great Beginnings Ltd

“Dale’s work for Learning Tree Int. gave me a great foundation, new angles, insight, and lots of tools to manage and address my issues. She is a great guide in the wonderful world of KM!” Veronica Ejnefjäll IT consultant at Modis

“Dale is one of the Ninjas on our training collaboration – The Growth Circle, and we have worked together on a website for one of her clients. I like Dale tremendously – she is professional and knowledgeable, always seeking out new inputs and ideas. She is fun to work with, but brings a level of dedication to what she does that few can match.” Phil Terrett

Testimonials from associates

“She’s lovely and super talented” ” Helen Morris

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Career History

Coach/Mentor – 2012 to date

• Creator of The Healing Book Project, where Dale trains and mentors others to write difficult nonfiction books.
• Supporting clients in building their personal brands through writing transformational journals.
• Client books include Rebirth, The Phoenix Rising – Multi-author. Wall Of Shame – Ulrika Lorenz. Illumination – Jo Courtney. Grow Your Private Practice – Jane Travis. Motivate yourself – Andro Donovan. Breathe better, sleep better – Anandi. Size HH – Eva George. Unmasked – The coaches guide to imposter syndrome – Tara Halliday
• Course Creator – Since 2012, designing and teaching courses to over 23,000 students, focusing on writing nonfiction books and writing to heal. Additionally utilizing AI to generate innovative new ideas for courses and ebooks.

Marketing Support – 2021-2024

• Part-time marketing support for Ligtas Consultancy and Training Limited, a health and safety consultancy.
• In this role, she leverages her extensive marketing expertise to enhance the company’s market presence, engage potential clients, and drive lead generation through various strategic initiatives. In addition, she utilises integrated AI tools (such as ChatGPT, Claude, and Midjourney) across marketing functions, enhancing content creation, technical writing, and strategy development.
• Key Responsibilities:
• Developed and executed innovative marketing campaigns to attract and engage potential clients
• Led the company website rebranding, including new copy and compelling case studies
• Created and managed webinar series and email marketing campaigns for customer engagement
• Produced diverse content for LinkedIn and the company website to showcase thought leadership
• Designed and distributed quarterly newsletters to keep clients informed about industry trends and company updates
• Leveraged AI tools to maximise efficiency in content creation, generate creative ideas and marketing strategies

Trainer And Coach – 2010 – 2013

• Executive Coaching: Certified ILM Level 7 executive coach specialising in building confidence and developing strategic life, business, and career plans for clients.
• Training Delivery: Delivered comprehensive training programs in assertiveness, communication, knowledge management, executive leadership preparation, creative and strategic marketing, and personal branding for organisational success.
• Book collaboration: Navigate – executive leadership with three colleagues.

Prior Roles

Dale’s journey in the professional world began in 1981 when she entered the IT industry as a trainer. Initially focusing on developing and delivering courses in operating systems, databases, accounting, spreadsheets, and word processing, she steadily expanded her expertise. Over the years, Dale’s career evolved through various roles, including support, pre-sales, and sales & marketing, ultimately leading her to specialise in coaching, training and marketing.

Education and Qualifications

• MBA, University of Glamorgan Business School
• 15-Month Leadership Development Programme
• ILM Level 7 Certificate in Executive Coaching and Leadership Mentoring
• INLPTA – NLP Practitioner
• Personal Coaching
• Understanding Diversity In The Workplace.
• Naturopathic Nutrition
• Novel and Creative Writing
• Critical Problem-Solving. Preparing For Executive Leadership.
• Introduction To Knowledge Management
• Trainer the Trainer and Assertiveness
• Brain-Friendly Training – Train The Trainer.
• Creative Writing
• Successful Sales Skills, Presentation Skills, Creative Writing. Access, Excel
• Leadership Development – 5-Day Programme
• Creative Writing. Design For Non-Designers

Books, Blogs, etc

• Published books – Navigate – Executive Leadership Journey (collaborative book). Plan your nonfiction book in a weekend (book planning, strategy). Writing to heal (journaling).
• Interests: Reading, writing and blogging. Walking with the dogs. Personal development. Nutrition. Spiritual development