Background & Experience
Martin Kubler is a hotel general manager turned hospitality, tourism, retail, and services industries consultant, specialising in all things digital, sales, marketing, innovation, and change. Martin used to be the CEO of sps:affinity, a Dubai-based boutique business consulting firm, and was based in the Middle East for 16 years. He now splits his time between Europe, the Middle East, and Asia, and mainly works with SMEs and family-run companies. He’s a certified (digital) marketing trainer, but also trains, coaches, and lectures in business development, start-ups, (open) innovation, and change. Martin is a frequent keynote speaker and events’ host and also writes for a number of trade magazines in Europe and the Middle East.
Martin holds an MBA in Marketing, and Innovation from Glion Institute of Higher Education, and is highly creative, passionate about communication, new media and the interactive world. He is interested in many things and understands an eclectic mix of business, science, and art.
Martin knows people and how to communicate with them, but he also knows how to make organisations work and extract the best profits for their many stakeholders.
Martin has delivered (digital) marketing, business start-up, and business management training courses to clients from a wide variety of industrial backgrounds since 2007. He used to be a senior lecturer at the Digital Marketing Institute Middle East (DM3) and is currently and adjunct lecturer at MODUL University (Dubai), SAE Institute (Dubai), and Middlesex University (Dubai). He is also a facilitator for Pearson Professional Middle East and delivers training sessions as part of his own company’s training unit, sps:training.
Client history and assignments include: IFFCO | AW Rostamani Automobiles | Madjid Al Futtaim | Chaloub Group | Gulf News | Emaar Hospitality | Nakheel | Marriott Hotels & Resorts | Vodafone | Al Jalila Foundation | SCTA | Tourism South Africa | Tourism Ireland
Approach & Benefits
At times hard hitting at other times witty and funny, but always highly engaging, Martin’s training, coaching, and mentoring activities help businesses, leaders, teams, and individual professionals cut through the noise of their everyday operational reality and focus on the essential elements required to move forward strategically and achieve better, smarter, results.
In today’s world the sheer velocity and volatility of change and the volume of information organizations and individuals have to deal with on a daily basis mean that we will all fail at times. Martin shows you how to start using not only your successes, but also your failures to recognize and act on opportunities. His focus areas include strategic planning, affecting and communicating organisational change, managing virtual teams, enabling creative and innovative thinking, and defining and implementing smart, objective, and realistic goals.
The benefits of Martin’s approach include:
- “Hands-on”, to-the-point evaluation of a business’ status quo, bringing order and priorities to the forefront and creating a common starting point for affecting change
- Turning past failures into future successes in easy-to-follow, no-nonsense steps
- Eliminating organisational silos and enabling better communication flow
- Providing a knowledge base and sounding board for new ideas and strategies
- Revealing individuals’ hidden talents and passions and helping organisations to build better, more dynamic teams by looking beyond traditionally held viewpoints
- Enabling a “customer first” approach across all areas of an organisation and providing clarity on who a company is (or should) be talking to and what the customers really want & need.
“Martin has impressed me with the amount of knowledge, awareness, solutions, practices, and organization. Over and above Martin is a great facilitator as he pours big knowledge smoothly with a “Martin’s” sarcastic twist so you never forget the bits and pieces afterwards” Marketing Director, Multi-Platform Network (MPN) and Talent Management Agency in MENA
“Martin is a real expert in this domain and he definitely knows how to deliver his knowledge to a diverse audience. I consider him as a qualified and great lecturer and would highly recommend him for any social media or digital marketing training courses.” Staffing & Operations Manager, Consulting & Engineering Firm Middle East
“Martin Kubler is a driven, intelligent and a highly engaging speaker, with amazing stage presence. Martin regularly sprinkles his presentation/panel discussion with humour and always engages the audience. Martin not only understands the industry, but was able to bring clarity to the changes and demands going on in hospitality. We have received excellent feedback from our delegates, with many comments on the quality of the sessions, speakers and information gained through attendance which is all we can ever hope to achieve.” Special Events Executive, International Events Organiser
Other Activities & Professional contributions
Martin is a Fellow of the Institute of Hospitality and also start-up mentor with Dubai-based incubator In5.
Martin is also a sought-after professional speaker with recent appearances at The Hotel Show Africa (Johannesburg, June 2018) and RCL 2019 (Dubai, October 2019) and past appearances in Muscat, Oman, Las Vegas, USA, and London, UK. He has also given keynote speeches at various corporate events for clients such as Vodafone, DTCM, and Emirates NBD.
Martin is a regular contributor to industry websites and publications such as Hotelier Middle East, Hotel News Middle East, and Travel & Tourism News Middle East.