by Smart Coaching & Training’s Marc Mekki
This is article is written by associate Marc Mekki international keynote speaker and trainer.
What do Apple, Ikea, Bank of America and AirBnB have in common? They have all relied on Design Thinking as a powerful methodology and mental framework for driving product and service development. So what is Design Thinking? Think of it as a mental upgrade; a piece of ‘mind-ware’ for teams tasked with assessing, prototyping and testing new ideas in their market, be that for the purpose of a commercial deployment as a for-profit corporation or SME, or to drive intra-organisational change and innovation as a public sector entity, association or NGO. Deploying Design Thinking within an organisation during a volatile era will save time, money and morale. Teaching people how to unlock their inner resourcefulness and quickly create simple prototypes driven by an empathetic grasp of real market needs is what makes this such a powerful framework. I’m an MIT Sloan Certified Design Thinking expert and have successfully used the methodology for 20 years. I’ve trained hundreds of people from corporates, non-profits, associations and startups. Digital Skills & Leadership Training Other topics I’ve covered for global companies in aviation, energy, mining, retail, hospitality and beyond:
The ins and outs of emerging technology, what to know, what to look out for and what to avoid. Deep dives into AR/VR, Cloud, Blockchain and AI. What is the difference between digitisation, digitalisation and digital transformation; how do you interpret and leverage the hype cycle; what new skills do you need to acquire? This is a highly immersive course for high potentials and even seasoned leaders looking to get up to speed in a brave but challenging new world.
Understanding the power, potential and pitfalls of new technology is one thing, having the leadership skills to navigate teams through unprecedented change another. Learn to leverage the power of an iterative, lean approach; find out how to launch and and foster an innovation lab; drive experimentation and rapid prototyping using state of the art new tools.
We live in a global, distributed world and no matter how many offices reopen, having the skills and knowledge to effectively collaborate digitally is indispensable. What are the tools and techniques to do this most efficiently? When do you use collaboration tools like Miro and Notion, or when do you put on the VR headsets and dive headfirst into VR collaboration. The digital transformation course is hands-on, highly practical and delivers greater efficiency and teamwork, no matter where people are located.
Smart Coaching & Training works with 20 associates, in four continents speaking 12 languages and raised and working in a wide range of cultures. See our associates here. Marc is currently delivering training in Dubai and managing projects in Neom in Saudi Arabia
In conjunction with Professional Speakers Association (Spain) , SCT’s David Rigby will be present at the TEDx Marbella Spain event on June 9 focussing on Entrepreneurs