“Because it’s important” was the response when I asked Smart Coaching & Training associate Mahmoud Assy why he had arranged, promoted and paid for an event in Madrid called “Hacia un futuro sin racism” “Towards a future without racism”
No need to ask further questions
There was no need to ask further questions of the man who had arranged 15 speakers for this event. I could identify representatives from communities as diverse as Philippines, India, China, South America, Morocco, of various religions and the local gypsies. He can do this because he knows them And all of them spoke in Spanish and most work in Madrid.
The kind of people invited to be associates
This kind of event and belief systems is very characteristic of the kind of people who are invited to be associates. They tend to have many years of practical experience but also come with some sort of spirituality. This is regardless of where they were born or where they live now. Many people ask and few are accepted, That kind of commonality enables them to get to know each other quickly, and moreover to gain trust. So when opportunities arise we can be quick to respond as a team because the time has already been invested in the community,Learning from each other
I have been fortunate to have been invited to events which I would not have known about if it hadn’t been for Mahmoud,
Opportunities shared with associates
Similarly I organised for me and associate Clair Aghassipour to meet interculturality guru Fons Trompenaars in Amsterdam. And this week Clair represented Smart Coaching & Training in Netherlands for three meetings in the same week. Jessica Breitenfeld and Ian Gibbs represented SCT meeting the owner of a Saudi Arabian training organisation in Barcelona. They can’t do this unless they are well briefed and trusted. We would not have known SIETAR if it hadn’t been for associate Pari Namazie
JEDI Justice Equity Diversity Inclusion
Back to Mahmoud: JEDI Justice Equity Diversity Inclusion are his topics. Mirroring the many Diversity topics SCT is capable of supporting. See Diversity
Smart Coaching & Training works with over 30 associates, in four continents speaking 14 languages and raised and working in a wide range of cultures. See our associates here.
Written by David Rigby © 2025 Smart Coaching & Training Ltd
