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01/03/2022 By Ian Gibbs

Why I’m passionate about PLS

Why I’m passionate about PLS

I wasn’t the ‘brightest’ of kids at school. I was good at Art. I could keep my head above water with Maths and Science. But everything else was pretty grim and I wasn’t happy about it.

Given that my home was at the bottom of the valley and my school at the top, it’s fair to say that my educational progress was an uphill struggle every day.

Focus on what you are good at

But in spite of my academic failings, I was persuaded, for better or worse, to drop Art and continue Maths and Science at ‘A’ level, a decision helped by the fact that Close Encounters and Star Wars came out that year and the idea of working for NASA seemed like a dream worth pursuing. And that’s when something remarkable happened. I suddenly became intelligent. All those numbers, formulas and laws started to click into place. I started to get it. My capability for learning grew.

Ian Gibbs
Learning for life

Swimming pool full of mud

My confidence grew with it so much I practically ran up that hill each day. I left school with grades good enough to get into St. Andrews (the 3rd top university at the time) to study Astrophysics. I started university with the confidence of someone who was going to devour astrophysics and graduate with a glorious first class honours.

Unfortunately it was not to be. My newfound intelligence disappeared in first term. I went through university like Usain Bolt trying to sprint through a swimming pool full of mud. It was incredibly tough and I felt I had to study twice as hard just to keep up with everyone else. I did get my degree but not what I felt reflected my efforts.

The remarkable point of this story though, isn’t about the change of my academic abilities. The remarkable point is that nobody, not my teachers, not my parents, not even myself asked the question why? Why was I intelligent during ‘A’ levels and why not before or after?’. In fact it was only 30 years later on that it occurred to me to finally ask and answer it.

Are You Intelligent or do you just have a good teacher?

The answer was to do with something that few in education talk about.

When someone does well in a subject, we either justify it by saying they have a good teacher (school, coach etc) or they’re intelligent (bright, talented etc). Few people consider the third option: their learning techniques. Or in other words the way they learn – the strategy they use to combine the resources at their disposal to learn in a way that suits them. When done correctly, a Personal Learning Strategy can make a world of difference. Yet it too often gets overlooked.

And this is a pity because whereas we can’t genetically modify our intelligence or feasibly change teachers, we can easily change our learning techniques. During A levels I inadvertently stumbled across some great learning techniques. But because I didn’t recognise them for what they were I failed to maintain them through university and thus my university studies were much more of a struggle than they needed to be. I could have sailed through my degree, but I didn’t.

This missed opportunity has left me feeling frustrated, partly for my disappointing grades, but mostly for all other students, young or not so young, who could be reaching their potential if only they knew how to put together the techniques which suit them best. Trying to change this by raising awareness of the options we have and how to develop our own personal learning strategies to become better more quickly at whatever we choose has become my driving force.

When I see the difference it can produce, it makes me feel that getting out of bed each day is worth it. It makes them feel good and it makes me feel good, too.

That is why I’m passionate about personal learning strategies.

Still Not Convinced You need to learn how to learn?

At Smart Coaching & Training we coach and mentor according to client’s need, matching the client to appropriate associate including location and language.

17 associates; 4 continents; 8 languages.

Written by Ian Gibbs © 2022 Smart Coaching & Training Ltd

Filed Under: Being Confident, coaching, Communication, Emotional Intelligence, Growing your Business, Mentoring, Mindset, Motivation, Personal Development, Presenting and Presentations, Soft Skills Tagged With: Attention, Authenticity, Emotional, feeling, intuitive, learning, profiling, Sell, Smart Coaching & Training, strategies

06/01/2022 By Jessica Breitenfeld

Sell Yourself Authentically

Sell Yourself Authentically

How Can You Sell Yourself Authentically within the First Five Seconds of Your Video?

Potential clients want to know quickly if you are a good fit for their needs, so you need an emotional hook to keep them listening. In the coaching industry you are your product; you need to know your strengths, what your ideal client wants and be engaging enough to get them interested in listening to your video, hiring you and recommending you.

Grab Their Attention

Your first sentence must show that you understand your clients. Start with a fascinating fact or a surprising statistic, mention their problem, offer a solution, ask a question or hint at a story.

People hire coaches based on a feeling much more than on certificates or qualifications. They need to be vulnerable with you in their process and if they don’t like or trust you they will not progress. So, the big questions is: How do you get people to like and trust you in a short amount of time?

Jessica Breitenfeld Smart Coaching & Training Associate
Feedback from Jessica’s remote training in Saudi Arabia for SCT

Building Trust Has a Formula

Credibility + Reliability + Intimacy = Trustworthiness

As a Gestalt  therapist, I have seen many situations where women have put up a wall to protect themselves from getting hurt emotionally. Yet this same wall keeps intimacy, love and deep relationships on the outside knocking to get in. The door cannot open without intimacy, honesty and being oneself. I have come to understand that the best way for you to be yourself is to be brave. How2BeYou was founded with the vision of helping women get their ideas heard. To do that, you need to have the confidence to be yourself in three areas.

Understanding what you offer  gives you credibility. Once you become confident in who you are and what you are offering, getting your ideal client is easier online than it is at your local networking event. You don’t need seven billion clients; you need people who like you, relate to you and trust you to help them with their goals.

Building reliability comes from repeated exposure. One example is building a Facebook group. It’s easier and more comfortable to sell to your community than it is to your family and friends. You could give a workshop to build your YouTube library. People need to see you seven times before they buy from you, so video is the cheapest, easiest way to gain clients´ trust.

Intimacy is developed through being authentic.You have strengths and weaknesses and you are unique. What is it about you that your ideal client will relate to? Once you can show them that you have overcome the problem they are facing they will trust you and want to work with you.

Three tips on how to be visible and comfortable on camera:

  1. Always be clear and know your audience so you know what to talk about.
  2. Focus your topics on their pain points and their outcomes.
  3. Have a solid structure that offers tips and a call to action.

Are You Ready to Really Connect with Your People?

I know you want to do it. It can be scary, but ultimately, it is the play button to success. Your business has the potential to take off when you use video content properly. Once you step outside your comfort zone, your comfort in that zone grows and naturally your confidence grows! When potential clients see you putting yourself out there, being you in all your “you-ness” they come to trust you.

Remember, you are your brand. You are selling a transformation that comes from working with you and only you. Being open and sharing more of yourself helps build credibility and authority in your specialty. It shows who you are and: the expert- having overcome the thing they are struggling with. Allow your personality to radiate through your videos, creating connections as you go.

Still Not Convinced You Are Ready?

Are you worried about that mean girl from high school commenting on your video?

There are three typical problems that were stopping my clients from making videos to get clients:

  1. Imposter syndrome.
  2. Uncertain about how to structure content.
  3. Uncomfortable on camera with no real faces to connect to.

I felt like old friends might challenge me on who I grew into. How could I claim to be a motivational speaker? I used my techniques on myself. I overcame my imposter syndrome by applying the legendary LAB approach to my fears. I heard my doubts floating in my head, then trained myself to speak. I took courses, gave more than 50 workshops on Zoom this year, won contests in Europe and ta-da—the confidence and authority which I now have comes from being voted Best Speaker in Barcelona and second Best Speaker in the Professional Speakers Association London, UK. Having trained professionals like you for thousands of hours on five continents, I can confidently claim that I can get you heard on camera, in your relationships and in your career. I’m looking forward to hearing your ideas!

At Smart Coaching & Training we coach and mentor according to client’s need, matching the client to appropriate associate including location and language.

17 associates; 4 continents; 8 languages.

This article was originally published in Metropolitan Barcelona

Written by Jessica Breitenfeld © 2022 Smart Coaching & Training Ltd

Filed Under: Being Confident, coaching, Communication, Emotional Intelligence, Growing your Business, Mentoring, Mindset, Motivation, Personal Development, Presenting and Presentations, Soft Skills Tagged With: Attention, Authenticity, Emotional, feeling, intuitive, profiling, Sell, Smart Coaching & Training

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