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06/01/2022 By Jessica Breitenfeld

Sell Yourself Authentically

Sell Yourself Authentically

How Can You Sell Yourself Authentically within the First Five Seconds of Your Video?

Potential clients want to know quickly if you are a good fit for their needs, so you need an emotional hook to keep them listening. In the coaching industry you are your product; you need to know your strengths, what your ideal client wants and be engaging enough to get them interested in listening to your video, hiring you and recommending you.

Grab Their Attention

Your first sentence must show that you understand your clients. Start with a fascinating fact or a surprising statistic, mention their problem, offer a solution, ask a question or hint at a story.

People hire coaches based on a feeling much more than on certificates or qualifications. They need to be vulnerable with you in their process and if they don’t like or trust you they will not progress. So, the big questions is: How do you get people to like and trust you in a short amount of time?

Jessica Breitenfeld Smart Coaching & Training Associate
Feedback from Jessica’s remote training in Saudi Arabia for SCT

Building Trust Has a Formula

Credibility + Reliability + Intimacy = Trustworthiness

As a Gestalt  therapist, I have seen many situations where women have put up a wall to protect themselves from getting hurt emotionally. Yet this same wall keeps intimacy, love and deep relationships on the outside knocking to get in. The door cannot open without intimacy, honesty and being oneself. I have come to understand that the best way for you to be yourself is to be brave. How2BeYou was founded with the vision of helping women get their ideas heard. To do that, you need to have the confidence to be yourself in three areas.

Understanding what you offer  gives you credibility. Once you become confident in who you are and what you are offering, getting your ideal client is easier online than it is at your local networking event. You don’t need seven billion clients; you need people who like you, relate to you and trust you to help them with their goals.

Building reliability comes from repeated exposure. One example is building a Facebook group. It’s easier and more comfortable to sell to your community than it is to your family and friends. You could give a workshop to build your YouTube library. People need to see you seven times before they buy from you, so video is the cheapest, easiest way to gain clients´ trust.

Intimacy is developed through being authentic.You have strengths and weaknesses and you are unique. What is it about you that your ideal client will relate to? Once you can show them that you have overcome the problem they are facing they will trust you and want to work with you.

Three tips on how to be visible and comfortable on camera:

  1. Always be clear and know your audience so you know what to talk about.
  2. Focus your topics on their pain points and their outcomes.
  3. Have a solid structure that offers tips and a call to action.

Are You Ready to Really Connect with Your People?

I know you want to do it. It can be scary, but ultimately, it is the play button to success. Your business has the potential to take off when you use video content properly. Once you step outside your comfort zone, your comfort in that zone grows and naturally your confidence grows! When potential clients see you putting yourself out there, being you in all your “you-ness” they come to trust you.

Remember, you are your brand. You are selling a transformation that comes from working with you and only you. Being open and sharing more of yourself helps build credibility and authority in your specialty. It shows who you are and: the expert- having overcome the thing they are struggling with. Allow your personality to radiate through your videos, creating connections as you go.

Still Not Convinced You Are Ready?

Are you worried about that mean girl from high school commenting on your video?

There are three typical problems that were stopping my clients from making videos to get clients:

  1. Imposter syndrome.
  2. Uncertain about how to structure content.
  3. Uncomfortable on camera with no real faces to connect to.

I felt like old friends might challenge me on who I grew into. How could I claim to be a motivational speaker? I used my techniques on myself. I overcame my imposter syndrome by applying the legendary LAB approach to my fears. I heard my doubts floating in my head, then trained myself to speak. I took courses, gave more than 50 workshops on Zoom this year, won contests in Europe and ta-da—the confidence and authority which I now have comes from being voted Best Speaker in Barcelona and second Best Speaker in the Professional Speakers Association London, UK. Having trained professionals like you for thousands of hours on five continents, I can confidently claim that I can get you heard on camera, in your relationships and in your career. I’m looking forward to hearing your ideas!

At Smart Coaching & Training we coach and mentor according to client’s need, matching the client to appropriate associate including location and language.

17 associates; 4 continents; 8 languages.

This article was originally published in Metropolitan Barcelona

Written by Jessica Breitenfeld © 2022 Smart Coaching & Training Ltd

Filed Under: Being Confident, coaching, Communication, Emotional Intelligence, Growing your Business, Mentoring, Mindset, Motivation, Personal Development, Presenting and Presentations, Soft Skills Tagged With: Attention, Authenticity, Emotional, feeling, intuitive, profiling, Sell, Smart Coaching & Training

11/09/2021 By David Rigby

Would you rather improve your competence or transform your mindset?

Would you rather improve your competence or transform your mindset?

Do you focus on task or focus on people?


Corporations that help their executives and leadership teams examine their personal world views can reap rich rewards in terms of effective cultural transformation and engaging the younger generation. Organisational Managers have two broad options in how to use their authority to serve the organisation at any given time. They can perceive themselves to be in a managerial mode delivering today’s outcomes within the relative ‘certainty’ of the system as it currently exists and operates or else by stepping back into an uncertain big picture mode of leadership of the future. Their daily performance necessarily combines both operational management of today’s needs along with a more strategic leadership role focused on tomorrow’s needs.

The voyage from Manager to Leader

The voyage of development ‘from manager to leader’ is not an easy one; some people change little during their lifetimes while others substantially.

Spiral Dynamics and Vertical Development

Those willing to work at developing themselves and becoming more self-aware can almost certainly evolve over time into truly transformational leaders. .

Are you on a ‘Heroes Journey’?

For the future world emerging, the higher stages of consciousness are being called forth dramatically, with the younger generation coming in at levels far higher than their bosses, creating new tensions in the corporate cultures. Note consciousness is very different from intelligence. Few current leaders are desiring to change the world for the worlds sake however many want to progress on their ‘Heroes Journey’.

We advise and sell many preference profiling tools such as DISC and C-me to help you improve your competence.

Spiral Dynamics


With Psychosocial Adult Development approaches such as Leadership Development Framework  and Spiral Dynamics  adults start at level one and can progress through a number of levels. The closer you are to the higher levels of consciousness the more able you will be to effect and deliver on change, be an effective director and manage internationally.
.

https://www.smartcoachingtraining.com/what_we_offer/signature-corporate-training-longer-courses-and-retreatsPsychosocial Adult Development Training

Each stage can be regarded as a level of awareness or consciousness and forms the psychological basis for a critical perception of why we act in a certain way.  We can help leaders become better leaders by helping them transform from one level to the next.

To find out more check out our course “Transformational Leadership using Psychosocial Adult Development Strategy ” This is just one of our Signature Corporate Training courses. see then all here . Or simply just ask us at [email protected]

Written by David Rigby, © 2021 Smart Coaching & Training Ltd

Filed Under: Being Confident, Communication, Emotional Intelligence, Global teams, leadership, Management, Mentoring, Mindset, News, People Development, Personal Development, spiral dynamics, vertical development, Wellbeing Tagged With: Jung, logical, manager to leader, operational management, spiral Dynamics, thinking, Vertical Adult Development

26/08/2020 By David Rigby

The Mindful Flâneur

The Mindful Flâneur

how to get the most of travelling

Valencia

In Old Town

    London

    St Pancras Station

      Vienna

      Where Beethoven lived

        This year, because of COVID, many of you will be forced to take your holidays closer to home. Here is an opportunity to know your home country. Instead of sitting on a beach, queueing for museums and socially distancing in the same shop in a different location why not be a traveller and really get to know somewhere. And excellent way to absorb a city is to be a Mindful Flâneur.

        The term flâneur comes from the French masculine noun flâneur—which has the basic meanings of “stroller”, “lounger”, “saunterer”, “loafer”—which itself comes from the French verb flâner, which means “to stroll”. To me a Flâneur is a person who wanders without a destiny within, especially, a city to observe the buildings, people and the general environment.

        Mindfulness or being mindful is being ‘in the moment’, totally focussed, observing everything and not being judgemental.  So a mindful flâneur really can get the most of ‘just wandering about’ provided they are organised ‘just enough’.

        An  invitation to

        change a habit /way of being in order to appreciate the world

        Alicante

        Old Town

          Manchester

          University In the winter

            Vienna

            Covid Rabbit

              While ‘flâneuring’ is ‘just wandering about’ planning can make the experience more joyful and profitable use of time. Try these:
              • Research to know which areas might have hidden secrets and watering holes. These are often older areas. Don’t make restaurant reservations – you don’t want a time critical destiny.
              • Travelling with minimum baggage – preferably none.
              • As you are venturing into the unknown, potentially you could arrive in risky areas. So leave your wallet behind. Take some money, one credit card, and maybe evidence of who you are in case you need emergency medical assistance, and tell someone where you are going.
              • Dress appropriately. Don’t attract muggers and robbers. No Jewellery no expensive watches. Dress downmarket – but you may meet interesting people so don’t look like a vagrant either. Take with you a sun hat and an umbrella. And layers of clothes you can put on or take off

              Be a flâneur not a tourist.

              The assumption is you are walking. Difficult to be a flaneur in a car. No need to tick off the places you have researched. You are mindfully observing the mundane.
              Be mindful. “In the moment” means taking in and being part of the events in the street, where you can:
              • Note the Street names. They may be historical, may be in two languages, such as English/Welsh or Catalan/Castellano, and they may point you in the direction of historic churches. The street furniture and paving are also clues to the history.
              • Guess when properties were built. Look at balconies, outside decoration.

              Many older properties descended into potential ruin in the 1960s and now have been gentrified so only the rich can live there.
              You can also take local refreshment in local cafes. Avoid the familiar such as Costa, Starbucks, McDonalds. They are often a triumph of marketing over quality. See what the locals are offering.
              • Look at the nationalities of the food and compare with the nationalities of those who are serving and preparing. And see if there are locals in there.
              • Look at the decoration – may not have been refurbished in years. For me I prefer tea in ancient tea rooms and coffee in modern establishments. Do they use loose tea and don’t use coffee pods?
              • Take your time and talk to people – you never know where your next friend or offer of work is coming from. Look at their behaviours, language, voice tone and match it.

              Behavioural Preference Profile

              Ultimately how you do this will depend on your characteristics based on your behavioural preference profile.

              Cyprus

              Nicosia Border

                Avila

                What crate shall I chose?

                  Liverpool

                  In Penny Lane, there is a barber showing photographs….

                    Most people have behavioural characteristics based on all the colours, usually one prevails.
                    Your behaviour based on your main colour is likely to be
                    • Red: Cover a great distance and not look at anything in detail. Be more interested in the buildings than the people.
                    • Blue: Possibly develop a detailed itinerary and follow it exactly – not being a flâneur at all.
                    • Green: Cover a small distance looking at the people and their lifestyles and wondering how they feel.
                    • Yellow: The distance covered will depend on how many people you meet and chat with on route!

                    Remember that you are not on a marathon or an endurance test, so stop when you have enough and keep an eye about where you are relatively to the bus and metro stops to help you return. Enjoy!

                    Written by David Rigby

                    © 2020 Smart Coaching & Training Ltd 


                    Ultimately how you do this will depend on your characteristics based on your behavioural preference profile. Most people have behavioural characteristics based on all the colours, usually one prevails.
                    Your behaviour based on your main colour is likely to be
                    • Red: Cover a great distance and not look at anything in detail. Be more interested in the buildings than the people.
                    • Blue: Possibly develop a detailed itinerary and follow it exactly – not being a flâneur at all.
                    • Green: Cover a small distance looking at the people and their lifestyles and wondering how they feel.
                    • Yellow: The distance covered will depends on how many people you meet and chat with on route!
                    Remember that you are not on a marathon or an endurance test, so stop when you have enough and keep an eye about where you are relatively to the bus and metro stops to help you return. Enjoy!

                    An  invitation to

                    change a habit /way of being in order to appreciate the world

                    Alicante

                    Old Town

                      Vienna

                      Danube

                        Vienna

                        Covid Rabbit

                          While ‘flâneuring’ is ‘just wandering about’ planning can make the experience more joyful and profitable use of time. Try these:
                          • Research to know which areas might have hidden secrets and watering holes. These are often older areas. Don’t make restaurant reservations – you don’t want a time critical destiny.
                          • Travelling with minimum baggage – preferably none.
                          • As you are venturing into the unknown, potentially you could arrive in risky areas. So leave your wallet behind. Take some money, one credit card, and maybe evidence of who you are in case you need emergency medical assistance, and tell someone where you are going.
                          • Dress appropriately. Don’t attract muggers and robbers. No Jewellery no expensive watches. Dress downmarket – but you may meet interesting people so don’t look like a vagrant either. Take with you a sun hat and an umbrella. And layers of clothes you can put on or take off.

                          Filed Under: Being Confident, C-me Colour Profiling, Communication, leadership, Motivation, Personal Development, Uncategorized, Wellbeing Tagged With: Cyprus, Flaneur, Liverpool, London, Manchester, mindful, Tourist, Travel, Valencia, Vienna

                          23/04/2020 By David Rigby & Martin Kubler

                          I’ve never been to me

                          I’ve never been to me

                          Becoming confident enough to be yourself

                          taken in Kuala Lumpur by David Rigby

                          ‘I’ve never been to me’ is a song by Charlene which went to No 1 in the UK charts in 1982. For many it is the worst Motown Number One ever, but is pertinent to the situation (COVID-19) we find ourselves in now.

                          The cheesy lyrics include the lines ‘I’ve been to Nice and the Isle of Greece… but I’ve never been to me’.  It is about having to always be someone else and never being allowed to even find out who you are, let alone actually be that person.

                          Forward to late 2019, and many in the music industry, as in many other industries, are forced to subsume themselves into industry norms and accordingly standardise their personalities.  Paradoxically the most successful have not done this. Good recent British examples have been Amy Winehouse and Adele who refused to follow the norms. An outstanding American example, even subject to a BBC Radio4 Profile, is the singer Lizzo – larger than life in every category, a phenomenal singer and performer who has no need of pitch correction in her performances.

                          Come 2020 and COVID-19, the requirement of the performers to be who they are and deliver has never been on show quite so much as the ‘One world’ show where performers such as Lady Gaga, Sam Smith and Andrea Bocelli, and many others sang together, each performing from their own home. No lavish productions or autocorrect to prop them up. And, of course, it is significant who is not performing and the conclusions we can all come to about their skills.

                          How does this affect us?

                          Many of us are now in lock down and the only places you can go are shops to buy food or pharmacies to pick up meds – the rest of the time, you are at home, either by yourself or with some version of immediate family.

                          It is the perfect time to discover who you really are – a great opportunity for self-examination, and if you don’t like the ’me’ you actually are, you can set about changing it.

                          Many are using this period as a great opportunity to organise themselves, deal with all the filing and position themselves for the future. And then see others, via Zoom, who are in a bad way, and cannot cope with the uncertainty.

                          Sphere of influence

                          The ‘sphere of influence’ model is useful here. Issues divide into three :

                          • Inner circle: those issues you can deal with by yourself;
                          • Outer circle: those issues you can deal with by collaborating with others;
                          • Outside both circles: those issues which you absolutely have no influence over.

                          Many of the issues thrust upon us by COVID-19 are things we have no influence over, so the first step is STOP worrying about things you can do nothing about.

                          Divide the things you CAN do something about into three categories:

                          • Things which are essential to your well-being which you can do on your own. (If you don’t look after yourself then you won’t be able to look after others);
                          • Things which are essential to your well-being, which you need to ask or influence others to attain;
                          • Things which are essential to others’ well-being which you can deliver to them (whether or not they have asked).

                          These can include:

                          • Ensuring you eat enough healthy food to stay fit but not fat, with, if you want, exercise;
                          • Keeping your distance when out and wearing a face mask to assuage the concerns of others;
                          • Really learn to appreciate yourself and potentially change the characteristics you don’t like;
                          • Keep in remote contact with others and support them when they need in the best way you can;
                          • Decide what you will do when this is all over and prepare yourself for it.

                          And finally: examine the way you communicate with other people:

                          • Do you understand them well enough to understand how they prefer contact?
                          • Do they understand you well enough to understand how you prefer contact?.

                          Always assuming you understand yourself well enough to know your own preferences.

                          This downtime is the lifetime opportunity to discover who you really are and what you really need. The chance to ‘be to me’.

                          For further discussion and remote coaching, contact us here, or, for Europe [email protected] +44 3335660067 and for Middle East [email protected] +97156 652 5970. Take a C-me colour profile to better understand your communication preferences..

                          Written by David Rigby and Martin Kubler

                          © 2020 Smart Coaching & Training Ltd 

                          Filed Under: Being Confident, coaching, Decisions, Emotional Intelligence, Motivation, People Development, Personal Development, Uncategorized, Wellbeing

                          12/04/2020 By David Rigby

                          Deportment 2020: Know how to ‘talk the talk’ and ‘Zoom the Zoom’

                          Deportment 2020: Know how to ‘talk the talk’ and ‘Zoom the Zoom’

                          In these days of COVID-19 you not only have to ‘talk the talk’ and ‘walk the walk’ but you have to appear good on Zoom. Not only do you have to sound good you have to look good too, And not just you – you are most likely to be working and broadcasting from home – so the view of your home must also give the right impression. I notice every one judging what you look like when you have not been able to go to the beauty salon, nail stylist, or hairdresser for weeks and having to do your own cleaning due to lockdown. Tolerance of shady presentation skills won’t be accepted for long either – so brush up those skills too!.

                          While you are practicing your body posture and setting up the appropriate lighting and soundscape for your broadcast, whether a serious business meeting or a chat with a distant neighbour take a look at the article below I wrote for Al Arabiya News about deportment training for some stars in the 1960’s. And note how much still applies today. Below is one of many of these articles as published in 2015.

                          walking the walk

                          Deportment: Know how to ‘talk the talk’ and ‘walk the walk’

                          It’s now the winter holiday season, and just like in the UK and USA, here in the UAE you see the girls dressed in impossible heels and wearing designers while staggering to various social venues. One difference here is that, in general, they are not freezing to death on the way to their chosen location.

                          It’s now the winter holiday season, and just like in the UK and USA, here in the UAE you see the girls dressed in impossible heels and wearing designers while staggering to various social venues. One difference here is that, in general, they are not freezing to death on the way to their chosen location.

                          They may have the designer frocks, but few of them know how to walk elegantly or indeed talk elegantly. There is an old British expression “You can take a girl out of Essex, but you can never take Essex out of the girl.”

                          This is because they don’t know about Deportment.

                          Way back in the early 1960s there was a developing record business called Motown. Based out of a house called “Hitsville USA” in Detroit. In those early days one of several vocal groups was called The Supremes. They were often known as the ‘no-hits’ Supremes as at the time every record had flopped.

                          But like everyone else in the Motown roster, they went to American etiquette instructor and talent agent Miss Maxine Powell to learn about deportment.

                          And this is what The Supremes learnt 
                          • Perform in front of the mirror – see how you look
                          • Sing with a smile – not like you are in pain
                          • Learn how to sit on a barstool elegantly, walk stairs, get out of cars 
                          • Always introduce yourself first, then the visitor introduce themselves
                          • Never see anyone for 20 minutes after a show
                          • Continue to grow until there is no breath in your body

                          In England you were taught how to handle a dazzling array of cutlery in case you went to an exclusive dinner. But the main message in all of this that you will know what to do when you meet the Queen of England.

                          And this is the message.

                          That group of three lean individuals from low grade subsidised government housing in The Brewster Projects went on to become worldwide stars. 12 number one hits in USA in three years. That was just the start.

                          And in 1965 they performed at Britain’s prestigious Royal Variety performance and indeed met the Queen of England.

                          And they knew how to conduct themselves! Years of lessons about deportment both on and off stage meant they knew exactly what to do. As did many other stars in the Motown roster which included Martha & The Vandellas, Marvin Gaye and Stevie Wonder – all megastars in their own right. I first saw Stevie Wonder perform when he was 14.

                          For those who don’t remember The Supremes you may know their lead singer, Diana Ross. In a recording career spanning almost 50 years she sold over 140 million records and is still performing to great reviews today while in her seventies.

                          But what distinguished them from the rest? In many cases they were the first black girl groups to break into the largely white supper clubs and TV shows. Sure, they can sing, but they could also put on a good show, deal with the audience and not be scared of anyone.

                          Why could they do this? Because they had deportment.

                          In the old days in Britain, the rich girls ‘came out’ (different meaning today!) after going to finishing school. They learnt how to walk in heels with a set of books balanced on their heads. These days you can record yourself, take selfies, and video yourself moving around. So observe and improve – sometimes you can’t see it yourself but a coach can help you.

                          Just putting someone in a posh frock and high heels doesn’t work. To again quote Margaret Thatcher: “If you have to tell people you are a lady – then you aren’t”.And all this applies in a slightly different way to the guys too!

                          Both need to both ‘talk the talk’ and ‘walk the walk!’

                          Learn all the skills before it really matters – and when time comes you can walk into the audition or job interview an unknown and come out a star!

                          David Rigby is a founding director of Smart Coaching & Training. He is based in Europe as an international keynote speaker, trainer, consultant, and executive coach. He developed a training practice focusing on Behavioural Preference Profiling and Signature Corporate Training suite.

                          Filed Under: Being Confident, Communication, Emotional Intelligence, Growing your Business, Mindset, Motivation, Personal Development, Presenting and Presentations, You and Your Career

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